Agenda – Meet Magento Philippines

08:30 – 09:30

Doors Open + Registration

09:30 – 09:40

Welcome to Meet Magento PH

Opening keynote

Ben Marks

comVisory

09:40 – 10:00

The Codebase that Powers Open Commerce Innovation

What is the Magento Association and how is collaboration core to the community…

Ollie Hunt

Magento Association

10:05 – 10:20

The Philippines eCommerce Roadmap

Presenting the Philippines eCommerce Roadmap

Maria Cristina Aldeguer-Roque (For Confirmation)

DTI Secretary

10:25 – 10:45

Hyvä: Open for Commerce

A celebration of our recent announcement of Hyvä Theme becoming open source, along with a recap of Hyvä’s journey from our beginnings 5 years ago to today, sharing our goals and vision, and why we believe the move to make Hyvä Theme free alongside our paid product suite, Hyvä Commerce, is an important step that will benefit the community and grow the Magento ecosystem. The talk will also cover an overview of our latest product releases, pricing and partner programme updates, and our certification programme.

John Hughes

Hyvä

10:45 – 11:15

Networking Break – Marketplace (30 mins)

11:15 – 11:30

Flavours of Magento Development

How to leverage Magento Open Source as the building block of development framework beyond ecommerce platform

Harpreet Singh

AHY Consulting

11:35 – 11:50

From “Endless Aisle” to “My Aisle” – What Customer Want From Product Customisation

Customers no longer want endless options, they want their options. A deep dive on how product customisation and real-time visualisation is driving sales, loyalty, and the future of ecommerce

Brad Simms

Builda

11:55 – 12:15

Speed. Scale. Sustainability: The New eCommerce Equation

A real-world case study on how we build high-performance, feature-rich, and scalable eCommerce websites. Learn how our approach accelerates business growth, enhances user experience, and drives measurable success in today’s competitive digital landscape without the upgrade bills.

Dan Garner

On Tap

12:20 – 12:45

Fireside: Merchant Talk with SM Retail & Engkanto Brewery

What does it take to pioneer ecommerce success in the Philippines? Two leading Filipino brands share their journeys from scaling operations and building omnichannel strategies to navigating the unique challenges of the market

Ben Marks

comVisory

Daniel Choi

SM Retail

Ricard Basora

Engkanto Brewery

12:45 – 13:00

Building community in AI Development

Encouraging creativity in AI development and the importance of diversity in teams.

Amber Teng

Globe

13:05 – 13:40

Hands-on with Hyvä Commerce

A deep dive into the Hyvä Commerce codebase that will show developers how easy it is to build components (content types) for Hyvä CMS and widgets for Admin Dashboard with a live step-by-step walkthrough. In addition, the talk will provide an overview of the entire product suite, detailing the architecture and feature decisions we made along the way, and why. Expect plenty of value to take away, plus some light-hearted fun (gifs/memes) as well.

John Hughes

Hyvä

13:40 – 13:55

Lunch – Marketplace (15 mins)

14:00 – 14:15

Revenue Management in eCommerce

A masterclass in revenue management with a specific focus on shopper missions.

Sandeep Mathew

Global CPG Expert

14:20 – 14:35

AI-Powered Digital Transformation: Reimagining B2C & B2B Commerce for the Next Decade

How to plan digital transformation in the current world. Considering the Capability Maturity Model to find the right GAPs and implement technologies which can best fit your business.

Vatsal Shah

Pragmatic Consultancy

14:40 – 14:55

Dealer First, Dealer Ready: Reinventing B2B Sales in the Philippines

Exploring how traditional B2B and trade-based businesses like building suppliers, industrial merchants, or wholesalers can successfully digitise and modernise the customer experience.

John Godwin

The Journey

15:00 – 15:15

Magento Open Source: The formula for competitive advantage in eCommerce

Is Magento still a strong contender in today’s ecommerce landscape? A talk to challenge assumptions and reveal insights to hange the way you see Magento Open Source.

Sergej Dezap

Amasty

15:20 – 15:45

Breaking Barriers, Building Markets: Women Entrepreneurs Shaping E-Commerce

In this panel, FoundHer brings the conversation on inclusive leadership into the heart of e-commerce. As the digital economy grows, women entrepreneurs are transforming how we buy, sell, and build online — yet many still face barriers to capital, visibility, and scale. This session explores how empowering female-led ventures in e-commerce can unlock untapped markets, fuel inclusive growth, and redefine the future of retail and digital trade.

Candice Quimpo

FoundHer

Marike Laciste

Hubware

Jonecca San Pascual

PiezaPH

Fatima Yambao

Digiteer

15:45 – 16:00

Networking Break – Marketplace (15mins)

16:00 – 16:20

Proxysql – proxying your Magento database.

Ever wondered why your ecom website slows down after you add more CPU? Pradip Shah will unpack what’s behind this paradoxical effect.

Pradip Shah

Luro Connect

16:25 – 16:45

AI + IKE | Internal Knowledge Environment & AI Agency

A walkthrough to team based AI super powers, how PM, Engineer, TA, BA and Product Owner roles leverage AI + IKE with Maru AI in their workflows to save hours, days and weeks in the real world, now.

Joel Heart

Maru.ai

16:50 – 17:10

Maximizing Profit: Mastering Online Selling Strategies Between Marketplaces and Direct to Customer Channels

The importance of being present on your own website and marketplaces in Southeast Asia. Plus, how to manage these channels so that they don’t conflict.

Muliadi Jeo

ICube

17:15 – 17:35

Turn Customer Data into Revenues: Driving OMO Success by Connecting Online and Offline Journeys

How can retail brands achieve OMO success through data unification? Discover how to connect fragmented customer touchpoints into a unified view, powering smarter engagement and revenue growth. Learn practical strategies to turn customer data into actionable insights.

Leo Tan

BebIT Tech

17:40 – 18:05

Fireside: Future of eCommerce in the Philippines

The Philippines market is on the cuspe of significant digital growth. Industry leaders will explore what’s driving success, what’s holding us back, and how local businesses can stay competitive on the global stage.

Mack Comandante

ExoAsia

Chris Islan

Dev Team

Jose Dalino Jr.

PayMongo

Niña Terol

FoundHer

18:05 – 18:10

Closing Keynote: Thank You & Let’s Party!

Ollie Hunt

Magento Association

18:15 – 00:00

After Party! (Silk Pavilion + Gardens)

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